JB Medical work closely with their clients to produce effective marketing materials to communicate the benefits of pharmaceutical products, medical devices and diagnostics.

The first step in establishing a need for a new agent is to characterise the disease area itself. This will require identification of disease prevalence, incidence, morbidity and mortality, as well as an appraisal of the resource impact of current management paradigms. By placing the new proposal within this model, one can make a reasoned case for its adoption. This approach is particularly valuable where a disease attracts little priority, or where the new therapy offers a substantial clinical or safety benefit.

Presentation of evidence-based arguments validated by clinicians and commissioners provide your hospital representatives and NHS Liaison Division with an invaluable promotional tool and will give you the confidence that your product has evidence-based materials to gain formulary inclusion.

Presentations and other communications such as leavepieces and product monographs provide clinicians and commissioners with information about your product and provide you with credible and effective brand support.